Retail trade fell by 3 per cent in 2024

Text Ingel Kink
Photo Andrei Chertkov

Retail trade enterprises in Estonia saw a decline last year, with total turnover reaching 10.4 billion euros—down 3 per cent compared to 2023, according to preliminary data from Statistics Estonia.

The biggest drop was in stores selling manufactured goods, where turnover fell by 4 per cent, while grocery stores saw a 3 per cent decline. However, enterprises selling automotive fuel recorded a 2 per cent increase.

Despite the overall decline, retail trade rebounded in December. “The turnover of retail trade enterprises was €1 billion in December 2024, and compared with the same month in 2023, turnover volume was up by 1 per cent,” said Statistics Estonia analyst, Johanna Linda Pihlak.

The strongest growth was in specialised stores selling computers, books, and sports equipment, where turnover surged by 33 per cent. Second-hand and non-store retail sales increased by 19 per cent, while online sales grew by 6 per cent.

However, fuel retailers and grocery stores saw a 4 per cent decline in December. Compared to November, total turnover rose by 13 per cent, largely driven by holiday shopping.

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December sales growth Estonian Economy Estonia Retail Trade retail sales decline Retail Trade Volume retail turnover 2024 Statistics Estonia