We know Estonia
18.2.2023 | Leisure

Cinema attendances rose by 68% in 2022, despite ticket prices seeing record rise

Text Mark Taylor
Photo Andrei Chertkov

Cinema attendances rose by 68% in 2022, despite ticket prices seeing record rise

 

In 2022, Estonian cinemas saw an increase of 68 per cent in the number of admissions. This came despite record price rises that saw the average ticket price go up by over one euro from 5.93 euros to 6.99 euros.

Last year saw people across Europe begin to return to the cinema, with the number of admissions increasing by 63 per cent on average across the continent according to a survey by the European Audiovisual Observatory.

Estonia saw a bigger-than-average rise, with 68 per cent more tickets sold than in 2021. Despite almost 2.3 million admissions throughout the year, cinema attendances were still 35 per cent lower than the average of 3.6 million between 2017 and 2019.

Although cinemas have experienced a healthy bounce back after the pandemic, visitors have seen the price difference. Whereas in 2021, the average cinema ticket cost 5.93 euros, this increased to 6.99 euros in 2022 – a record yearly price rise.

The one euro price increase is something that usually takes place over a period of about 5 years. However, prices had remained stable at around 5.90 euros for the past 3 years as cinemas tried to attract customers during the pandemic.

Throughout the pandemic, cinemas offered various discounts and offers to cinemagoers, which made the average ticket price appear lower than it was.

At the same time, Kadri Ärm, executive manager of Apollo Kino also stated that visitors’ changing habits are affecting the average ticket price.

“Our more expensive and more comfortable Star seats sell much better than Club seats, which also contributes to a higher average ticket price,” said Ärm.

Another factor that cannot be forgotten is inflation, particularly the fast rises in energy prices, goods, and also salaries.

 

Source ERR 

 

 

To learn more about this and similar topics
Apollo Kino Cinema Cinema Ticket Energy Estonian Cinema European Audiovisual Observatory Pandemic Prices

22.3.2023 | Leisure

Bread Festival this weekend in Tallinn

Bread Festival this weekend in Tallinn

This weekend, March 25-26, the popular Bread Festival returns to Kultuurikatel in Tallinn. At the festival, bread lovers will … Read more

17.3.2023 | Leisure

Next Tuesday the FIS Cross-Country Skiing World Cup comes to Tallinn.

Next Tuesday the FIS Cross-Country Skiing World Cup comes to Tallinn.

Next Tuesday, March 21, the FIS Cross-Country Skiing World Cup will come to Tallinn. Between 5 and 9 pm … Read more

10.3.2023 | Leisure

Tallinn Boat Show 2023 opens today

Tallinn Boat Show 2023 opens today

Today at 10 am, the Tallinn Boat Show will open at the Estonian Fair Centre in Tallinn. During the … Read more

4.3.2023 | Leisure

Tomorrow a kick sledding competition will take place on the shores of Peipsi Lake

Tomorrow a kick sledding competition will take place on the shores of Peipsi Lake

Tomorrow (March 5), a kick sledding competition will take place in Kolkja on the shores of Peipsi lake. The … Read more

2.3.2023 | Beauty

Tickets for Tallinn Fashion Week now on sale

Tickets for Tallinn Fashion Week now on sale

Tallinn Fashion Week, the most important Estonian fashion event of the year, will take place between March 31 and … Read more

21.2.2023 | Culture

Cirque du Soleil announces additional show in Tallinn

Cirque du Soleil announces additional show in Tallinn

Due to high demand for tickets, Cirque du Soleil has announced an additional show in Tallinn on Sunday, June … Read more

17.2.2023 | Leisure

49th Tartu Ski Marathon to go ahead this weekend

49th Tartu Ski Marathon to go ahead this weekend

On Tuesday, it was confirmed that the 49th Tartu Ski Marathon will take place as planned on Sunday, February … Read more

11.2.2023 | Leisure

Cirque du Soleil to perform five shows in Tallinn in June

Cirque du Soleil to perform five shows in Tallinn in June

Cirque du Soleil, the most famous circus in the world, will perform five shows as part of their OVO … Read more