We know Estonia
18.2.2023 | Leisure

Cinema attendances rose by 68% in 2022, despite ticket prices seeing record rise

Text Mark Taylor
Photo Andrei Chertkov

Cinema attendances rose by 68% in 2022, despite ticket prices seeing record rise

 

In 2022, Estonian cinemas saw an increase of 68 per cent in the number of admissions. This came despite record price rises that saw the average ticket price go up by over one euro from 5.93 euros to 6.99 euros.

Last year saw people across Europe begin to return to the cinema, with the number of admissions increasing by 63 per cent on average across the continent according to a survey by the European Audiovisual Observatory.

Estonia saw a bigger-than-average rise, with 68 per cent more tickets sold than in 2021. Despite almost 2.3 million admissions throughout the year, cinema attendances were still 35 per cent lower than the average of 3.6 million between 2017 and 2019.

Although cinemas have experienced a healthy bounce back after the pandemic, visitors have seen the price difference. Whereas in 2021, the average cinema ticket cost 5.93 euros, this increased to 6.99 euros in 2022 – a record yearly price rise.

The one euro price increase is something that usually takes place over a period of about 5 years. However, prices had remained stable at around 5.90 euros for the past 3 years as cinemas tried to attract customers during the pandemic.

Throughout the pandemic, cinemas offered various discounts and offers to cinemagoers, which made the average ticket price appear lower than it was.

At the same time, Kadri Ärm, executive manager of Apollo Kino also stated that visitors’ changing habits are affecting the average ticket price.

“Our more expensive and more comfortable Star seats sell much better than Club seats, which also contributes to a higher average ticket price,” said Ärm.

Another factor that cannot be forgotten is inflation, particularly the fast rises in energy prices, goods, and also salaries.

 

Source ERR 

 

 

To learn more about this and similar topics
Apollo Kino Cinema Cinema Ticket Energy Estonian Cinema European Audiovisual Observatory Pandemic Prices

20.6.2024 | Leisure

Enjoy the UEFA European Football Championships in the open air

Enjoy the UEFA European Football Championships in the open air

The European Football Championship are underway in Germany and will continue until July 14. With so much football in … Read more

6.6.2024 | Restaurants

Pärnu invites you to popular food event

Pärnu invites you to popular food event

Summer is all about sunny weather, tasty food, and good drinks. This coming Friday and Saturday (June 7-8) you … Read more

27.5.2024 | Culture

Exciting events in Estonia this week

Exciting events in Estonia this week

27.05–01.06, RUA Street Art Festival, Elva 29.05–02.06, Literature Festival “HeadRead”, Tallinn 31.05–02.06, Festival Kaera-Jaan, Vooremäe 31.05–02.06, Days of Narva, … Read more

25.5.2024 | Leisure

A road racing festival with a 40+ year history

A road racing festival with a 40+ year history

For more than 40 years the annual Tartu Rattaralli road bike festival has brought thousands of riders to the … Read more

24.5.2024 | Leisure

A lowdown of the big events at the beginning of this summer

A lowdown of the big events at the beginning of this summer

25–26.05 Kuressaare Street Festival At this annual festival, the streets of downtown Kuressaare are closed to traffic and replaced … Read more

24.5.2024 | Leisure

Rakvere kicks off the summer with a city festival

Rakvere kicks off the summer with a city festival

Rakvere will host the Summer Start Festival this Saturday, May 25. The event will feature three popular foreign artists … Read more

23.5.2024 | Restaurants

A food event for the whole family in Narva

A food event for the whole family in Narva

At the end of spring, a lot of different outdoor events and spring markets for the whole family are … Read more

22.5.2024 | Leisure

CHI Pärnu International Equestrian Festival returns in 2024 with additional competition

CHI Pärnu International Equestrian Festival returns in 2024 with additional competition

The popular CHI Pärnu International Equestrian Festival will begin on Friday, May 24, and run until June 2. As … Read more