We know Estonia
29.12.2022 | Shopping

Prisma: Shopping trends changed this Christmas

Text Mark Taylor
Photo Olde Hansa

Prisma: Shopping trends changed this Christmas

 

 

Mandarins were popular this Christmas, but the trend for salmon fillets, which had been growing over recent years receded as people turned towards simpler foods, as a result of the rising cost of living. 

According to Terje Sahk, head of Prisma Peremarket’s dry goods department, inflation and the rising cost of living have affected consumer behaviour when it comes to people’s Christmas menu choices. 

“While in previous years we noticed a deepening of the new trend, that you can find more and more fish on the Christmas dinner table, especially red fish, this year salmon didn’t appear as often anymore. People bought simple foods like potatoes, eggs, and a smaller amount of salmon, pork and ground beef, which have grown in popularity,” she added.

Sales of mandarins and clementines significantly exceeded last year’s sales at Prisma, which was supported by a favourable price. Alcohol-free mulled wine was the best-selling Christmas drink.

“Moomin mugs and Legos, homeware such as fryers and pans, speakers and battery banks were popular as gifts. This year, practical gifts were preferred and thought was given to what the recipient of the gift might need. Apparently, more gifts were given together with families and groups of friends,” explained Merit Uus, consumer goods division group manager at Prisma Peremarket.

The popularity of handicrafts was also noticeable. For example, more yarn was bought in December than last year.

This year’s busiest day in terms of Christmas food and other purchases was right before Christmas on December 23rd.

Prisma, which has been operating in Estonia since the year 2000, has 14 supermarkets across the country. 

 

To learn more about this and similar topics
Christmas Food Christmas Food Estonia Christmas Menu Mandarin Prisma Prisma Peremarket Salmon

17.1.2023 | Shopping

Elisa: Sales of smartphones fell by 10% in 2022

Elisa: Sales of smartphones fell by 10% in 2022

The difficult situation in the global economy affected electronics sales last year, with smartphone sales falling by 10 per … Read more

14.1.2023 | Shopping

Viru Keskus to reduce opening hours on Sundays

Viru Keskus to reduce opening hours on Sundays

Viru Keskus, one of Tallinn’s largest and most popular shopping centres has announced that it will reduce its Sunday … Read more

23.12.2022 | Shopping

Rising prices having little effect on Christmas shopping

Rising prices having little effect on Christmas shopping

According to a report made on ERR’s ‘Aktuaalne kaamera’ show on Tuesday, rising prices are having little to no … Read more

17.12.2022 | Shopping

Make Christmas gifts for family and friends this weekend at Nautica Keskus

Make Christmas gifts for family and friends this weekend at Nautica Keskus

This weekend, December 17-18, a festive family day (Perepäeved) will be held at Nautica Keskus in Tallinn. During the … Read more

14.12.2022 | Shopping

Petrol prices go below €1.70 for the first time in 9 months

Petrol prices go below €1.70 for the first time in 9 months

On Tuesday, petrol and diesel prices dropped to their lowest levels since March, with both fuels being available for … Read more

13.12.2022 | Shopping

Sales of new apartments down by 80% in Estonia

Sales of new apartments down by 80% in Estonia

The demand for new apartments in Estonia is drying up, with just 70 new apartments sold last month. This … Read more

4.12.2022 | Shopping

camera icon5
Estonian contemporary arts and crafts are popular Christmas presents

Estonian contemporary arts and crafts are popular Christmas presents

Katariina guild was founded in 1995. The guild’s medieval building can be found on Vene street in Tallinn’s old … Read more

3.12.2022 | Shopping

Free Muesum Sunday will be marked with a special Christmas sale at Kiek in de Kök tomorrow

Free Muesum Sunday will be marked with a special Christmas sale at Kiek in de Kök tomorrow

The Christmas sales of Estonian museum shops will take place tomorrow, December 4, at Neitsitorn, which is part of … Read more