25% more e-shops in Estonia than before the pandemic

Text Mark Taylor
Photo Mikko Virta

According to the Estonian E-Commerce Association, there were around 6000 online stores operating in Estonia before the pandemic. Today, that number is estimated to be more than 7700, an increase of more than 25 per cent.

“In 2020, we monitored domains using the e-commerce platform, and according to the data, there were about 6,000 different e-shops operating in Estonia at that time,” said Tõnu Väät, CEO of the Estonian E-Commerce Association.

“In cooperation with Omniva and Smartpost, the Estonian E-Commerce Association analyzed the numbers of both unique and active customers (in the) last month. More specifically, how courier or parcel machine orders were placed in the last six months, and, therefore, who was involved in e-commerce. Omniva and Smartpost are involved in 75 per cent of all deliveries to parcel machines, with 95-98 per cent of e-shops in Estonia offering a delivery option through these two companies,” Väät added.

“If we account for this margin of a few per cent, we can say that as of June this year, there are around 7,700 different e-shops in Estonia, which means that (over the last) two years, the number of e-shops in Estonia has increased by almost 2,000,” Väät concluded.

According to Eesti Pank (Bank of Estonia), spending at online stores increased by more than 50 per cent in 2021. E-commerce now makes up 20 per cent of all retail trade in the country.

Source ERR  

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