We know Estonia
13.6.2017 | Beauty

Estonian cosmetics are taking over

Estonian cosmetics are taking over

Fact: Most Estonians know about Estonian cosmetics. It’s time to tell the rest of the world.

 

There are close to 50 different small and large cosmetics producers in Estonia. Almost all of the manufacturers are centred around natural cosmetics. The reason is that you don’t have to look very far to find natural cosmetics; Estonians have always been close to nature and plant-based remedies are quite common, even today. The innovative new products come from combining a knowledge of tradition with modern science. Since the Estonian market  is limited, many producers are actively looking for sales channels in Europe, as well as Asia. Particularly interesting is that Asia is already open to this segment of the cosmetic market.

Many people are already familiar with Estonian brands like JOIK and Nurme. There are many other great brands to try as well! Here are some of our favourites for summer facial / body care:

ibg0617_07_pic_pillerkaar_f_ach_5

We’re all looking for a more golden complexion without the damaging effects of the sun. Try LUUV self-tanning dry oil, a natural self-tanner that can be used daily instead of a moisturiser. You can also use it on your face. Your skin will appear more tanned within days of the first application and it’s easy to use because dry oil is absorbed quickly. Choose between light/medium or medium/dark tones. €19,90

ibg0617_07_pic_pillerkaar_f_ach_3

When going to the beach don’t forget a bottle of Solar SPF sunscreen, which protects even the most sensitive skin from burning. The sunscreen is suitable for the whole family and comes in SPF 6.30. €4.45-8.85

ibg0617_07_pic_pillerkaar_f_ach_2

For those that want to make their tan last or moisturise their skin after sun exposure, then we recommend products with carrot oil. Carrot oil adds a beautiful orange tone to skin and is rich in vitamins. Suitable for both young and mature skin. For the face, try Sohvy face cream with carrot oil. This thick cream absorbs quickly and is suitable for all skin types. €8.70

For the body, try LUUV carrot dry oil €16.90 or LUUV sparkling carrot dry oil €17.90. Many people also love JOIK’s grapefruit mandarin body lotion with carrot. €8.99

ibg0617_07_pic_pillerkaar_f_ach_1

To look your best this summer, there is only one trick – a bright smile. Isabella Clearly natural teeth whitener Pärl removes stains from teeth and makes teeth a few shades lighter. The active ingredient is ash and it can be used a few times a week without damaging tooth enamel. Simply wet your toothbrush and dip it into the jar to get some powder, then brush your teeth thoroughly. Afterwards, brush your teeth with regular toothpaste. You will notice results after 4-6 applications. €18.99

Last but not least, don’t forget about your toes. Glamlac nail polishes are not natural, but they do last, dry quickly and come in this season’s hottest neon colours like yellow, green, pink, and orange. €6.90

 

Where to buy:

Pillerkaar specialises in Estonian-made cosmetics.
Stop in to their shop in Solaris shopping centre
Estonia pst 9, Tallinn 
pillerkaar.ee

 

Click on the address to see the location.

TEXT MARJU SEPP, PHOTOS ANDREI CHERTKOV

To learn more about this and similar topics

13.5.2026 | Beauty

New Spas for Eastern Estonia, Viljandi and Tallinn

New Spas for Eastern Estonia, Viljandi and Tallinn

Confidence in spa resorts, sauna centres and spa hotels remains strong within Estonia’s tourism sector. This can be seen … Read more

12.3.2026 | Beauty

Tallinn Beauty Festival 2026

Tallinn Beauty Festival 2026

Tallinn’s Creative Hub, known in Estonian as Kultuurikatel, will host this year’s Tallinn Beauty Festival. This is a two-day … Read more

1.3.2026 | Beauty

Telliskivi’s Last Old Giant Is Renewed

Telliskivi’s Last Old Giant Is Renewed

In Tallinn’s Telliskivi district, the shops, restaurants, events, and museums of the Creative City have long been centred around … Read more

18.2.2026 | Beauty

Two New Spa Hotels Rising on the Shores of Pärnu

Two New Spa Hotels Rising on the Shores of Pärnu

Pärnu’s status as the second favourite Estonian travel destination for Finns after Tallinn rests on a remarkably solid foundation. … Read more

13.2.2026 | Beauty

Estonian Cosmetics Draw from Nature: Protective Products for Winter Skin

Estonian Cosmetics Draw from Nature: Protective Products for Winter Skin

HOIA NORDIC GLOW FACE CREAM 50 ML Developed for Nordic skin, the vitamin-rich and nourishing Nordic Glow face cream … Read more

28.11.2025 | Beauty

Henna’s tip: “I got hooked on this retreat!”

Henna’s tip: “I got hooked on this retreat!”

Henna Mikkilä, the energetic and ever-moving host of the popular Facebook travel groups Tallinnatärpit and Viro-tärpit, loves sauna as … Read more

13.11.2025 | Beauty

Estonia’s Best Spas

Estonia’s Best Spas

The culture of relaxing in baths arrived in Estonia in the early 19th century, when the first European-style bathhouses—offering … Read more

14.8.2025 | Beauty

Peace of Nature and Holistic Care at Kubija

Peace of Nature and Holistic Care at Kubija

The Kubija Hotel & Nature Spa is located in a peaceful spot nestled in a pine forest, right on … Read more