We know Estonia
5.8.2025 | Estonia

Are Finns to Blame for Tallink’s Losses?

Text Mikko Savikko

Are Finns to Blame for Tallink’s Losses?

 

The Estonian business newspaper Äripäev published an interview on 24 July with Tallink CEO Paavo Nõgene, in which he commented on the company’s €2.5 million loss in the second quarter. “Estonia has become expensive even for Finns,” he stated. “The share of Finns among Estonia’s foreign tourists has dropped from 40% to 30%.”

According to statistics from the Port of Tallinn, Finnish tourists made up 41.9% of travelers in the first quarter of this year, and 43.7% in the second quarter (April–May). The Estonian central bank reported that the share of Finnish tourists in January–March was 41%.

So has Tallink really lost a quarter of its Finnish customers this year?

But as the Japanese and Chinese proverb goes: “A frog in a well knows nothing of the great ocean.”
Estonians say: “Loll on see, kes vabandust ei leia. Aga eriti loll on see, kes leiab lolli vabanduse.”
In English: “Only a fool can’t come up with an excuse—but a true fool finds a foolish one.”

 

To learn more about this and similar topics
Economy Estonia Tourism Statistics ferry travel Port Of Tallinn Statistics Tallink Tourism

26.11.2025 | Estonia

Lies, damn lies, and statistics?

Lies, damn lies, and statistics?

Compiling statistics and analysing them is a difficult craft. A senior analyst at Statistics Estonia commented on the September … Read more

19.11.2025 | Estonia

Trio in Autumnal Narva

Trio in Autumnal Narva

How does a trip to Estonia’s easternmost city go with two dogs? And what does Narva offer for furry … Read more

13.11.2025 | Estonia

Tallinn’s Newest Hotels Offer Incredible Variety

Tallinn’s Newest Hotels Offer Incredible Variety

Staying the night in Tallinn gets easier, more convenient, and more luxurious every year, and 2025 is no exception. … Read more

9.11.2025 | Estonia

Finns Are Spending Increasingly Shorter Periods of Time in Estonia

Finns Are Spending Increasingly Shorter Periods of Time in Estonia

The Bank of Estonia, Eesti Pank, has published its tourism statistics for the third quarter. The share of Finnish … Read more

7.11.2025 | Estonia

In the News

In the News

Estonia’s public debt is the lowest in Europe According to Eurostat, Estonia’s public-sector debt is 23.2% relative to its … Read more

19.10.2025 | Estonia

World’s Best New Hotel Located in Tallinn

World’s Best New Hotel Located in Tallinn

Located in the heart of Tallinn’s Old Town and connected to the Bombay Club, the Burman, a 17-room luxury … Read more

14.10.2025 | Estonia

More Finns Than Last Summer, But Overnight Hotel Stays Continue to Decline

More Finns Than Last Summer, But Overnight Hotel Stays Continue to Decline

The number of Finnish ferry passengers increased by 5.4% during the summer months. According to the Port of Tallinn, … Read more

13.10.2025 | Estonia

Exciting events in Estonia this week

Exciting events in Estonia this week

9 October 2025–9 January 2026, Angelika Kollin’s “Tender Ground” exhibition, Tallinn Photographer Angelika Kollin’s delicate exhibition explores intimacy, vulnerability, … Read more