New stores and dining options open at Ülemiste Shopping Centre

Text Mark Taylor
Photo Ülemiste Shopping Centre

Ülemiste Shopping Centre has recently expanded, introducing a range of new international fashion stores and dining options, along with the reopening of several others following renovations.

In the last few months, the shopping centre has welcomed new additions, including Watch Wear, a fashion and accessories store focused; Roy Robson, a premium clothing brand; and Glow Station, a cosmetics store featuring popular Korean and Japanese products. Visitors can now also enjoy fresh dining options like The Dog House, which serves gourmet hot dogs, and the Candy POP sweet shop. Meanwhile, established stores such as Triumph lingerie and Swarovski have reopened, offering improved layouts and an expanded range of products.

The centre’s manager, Guido Pärnits, expressed his enthusiasm for the new arrivals, stating, “The development of Ülemiste Centre is closely tied to our strategy of continuous renewal. Our aim is to provide visitors with both top-tier brands and modern, functional spaces that meet contemporary needs.” According to Pärnits, these updates enhance the centre’s reputation as a key destination for shoppers, while also adding value to the surrounding area.

Among the standout stores, Watch Wear has been highlighted for its eco-conscious ethos, offering products made from sustainable materials and adhering to fair trade principles. Pärnits praised the store’s values, noting how they align with the centre’s commitment to responsible business practices. Roy Robson was also singled out for its range of stylish menswear and womenswear, which complements Ülemiste’s diverse brand offering.

Eliis Pints, Marketing Manager for Watch Wear, described the store as a unique lifestyle boutique offering a curated selection of sustainable, high-quality products. “Our focus is on timeless designs, including outerwear, backpacks, sunglasses, wallets, and gifts that reflect Scandinavian minimalism,” Pints explained. Although the brand may sound international, Watch Wear is an Estonian company that takes inspiration from Scandinavian fashion trends.

Pärnits also spoke about the importance of supporting existing tenants at the centre. Trampolino, the trampoline park, has undergone renovations, adding attractions such as a laser tag arena. “We are proud that 10 per cent of our space is dedicated to entertainment, making Ülemiste unique among shopping centres,” said Pärnits.

Meanwhile, the newly renovated Triumph store has been updated to offer a larger product range. The Swarovski store, which initially opened last year, has also expanded its selection, ensuring that the latest collections are always available.

To learn more about this and similar topics
Candy POP Shopping in Tallinn Sustainable Fashion Estonia The Dog House Watch Wear Ülemiste Centre