{"id":105901,"date":"2022-06-07T10:55:43","date_gmt":"2022-06-07T07:55:43","guid":{"rendered":"https:\/\/balticguide.ee\/?p=105901"},"modified":"2022-06-07T13:29:58","modified_gmt":"2022-06-07T10:29:58","slug":"stylist-zenja-fokin-on-having-his-dream-job-i-create-stories-with-clothes","status":"publish","type":"post","link":"https:\/\/balticguide.ee\/en\/stylist-zenja-fokin-on-having-his-dream-job-i-create-stories-with-clothes\/","title":{"rendered":"Stylist \u017denja Fokin on having his dream job – \u201cI create stories with clothes\u201d"},"content":{"rendered":"\n

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The Baltic Guide: What gave you a boost towards the fashion world?<\/strong><\/p>\n

\u017denja Fokin:<\/strong> My journey into the world of fashion started out of pure coincidence. Everyone knows that feeling when they realize they\u2019ve found their own thing. It is a real joy! I enjoy it with all my heart to help people. I create a story for their image, I make them feel like a Parisian without Paris. This is a personal \u201cshopping\u201d mission.<\/p>\n

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Could you describe your mission more? What does that mean in practice?<\/strong><\/p>\n

My job is to open my client\u2019s eyes and offer solutions so that they can see themselves in a whole new way. For example, what colours, clothing cuts or styles are perfect for someone. Often a person is the most severe critic of themself. This work requires an inspiring attitude, a lot of praise and encouragement. <\/span><\/p>\n

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What especially interests you in the fashion world?<\/strong><\/p>\n

A decade ago, I was interested in what\u2019s coming next to stores or what the next fashion trend will be, now this era has come to an end. It originated as a growing awareness of global warming. It was followed by the pandemic and finally by the war in Ukraine. These events changed my perspective on fashion. The old worldview began to falter.<\/p>\n

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Denim-fashion isn\u2019t going anywhere. Denim also serves as good number two in fashion this summer.<\/figcaption><\/figure>\n\n\n\n

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How do you notice this in human behaviour?<\/strong><\/p>\n

Now we are starting to ask if there is a need for all the new stuff, making less emotional purchases and choosing more carefully what to buy. In addition, more effort is being made to choose timeless and high-quality clothing. That can then be associated with something personal that describes us as individuals. We want the clothes and accessories to tell a story.<\/p>\n

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So you think old clothes can be recycled?<\/strong><\/p>\n

The new era is well illustrated by the fact that people now dare to go to parties in used clothes. In the past, people did not dare to wear the same outfit that appeared in some previous event. This way of thinking is gone! The pace of life has accelerated so much that people don\u2019t remember what you had on three days ago when you ate lunch. Take it easy. Wear your favourite clothes and pieces!<\/p>\n

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How do you see this summer’s fashion?<\/strong><\/p>\n

In the midst of the horrors of the Ukrainian war, fashion is moving towards the 60s and the era of pacifism. There is a strong ethnic approach, linen, fluidity, embroidery, joy in fashion, a bit like being in an art exhibition. All fashion houses have taken themselves from \u201cmasquerades\u201d to a more relaxed \u201ccomfort\u201d course. The loungewear style has found its way into the selections of every clothing brand, including luxury brands that previously focused only on the design of luxury party dresses.<\/p>\n

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You can find your own style by experimenting. Experimentation is still free and well worth pursuing.<\/figcaption><\/figure>\n\n\n\n

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Genius Dressing Tips:<\/h2>\n