We know Estonia
19.1.2022 | Shopping

Põltsamaa to cease wine production after more than 100 years

Text Timo Huttunen
Photo Andrei Chertkov

Põltsamaa to cease wine production after more than 100 years

 

Põltsamaa, which has been producing well-known and beloved berry and fruit wines in Estonia for more than a hundred years, is set to stop producing wines and alcoholic mulled wine next year. According to a report by broadcaster ERR.

“We have decided to make and sell wines and mulled wine until the end of 2023. The main reason we are closing down our small alcohol business is our desire to focus on Põltsamaa’s main business, i.e. the production of food and non-alcoholic beverages, ”said Madeleine Tults, Communications Director of Orkla Eesti AS, which owns Põltsamaa.

According to Tults, the production of non-alcoholic mulled wine is planned to continue in the future. Tults stated that there is very strong competition in the Estonian alcohol market and that in order to be profitable, the company must focus all its efforts on the production and marketing of alcoholic beverages.

According to Tults, it must also be borne in mind that Põltsamaa’s wine production equipment is old and that modernization would require substantial investment. “Because of the wine history of the Põltsamaa factory, we will keep the brand, and we are not going to sell it,” Tults said.

 

To learn more about this and similar topics
Estonian wine Madeleine Tults Mulled Wine Orkla Eesti AS Põltsamaa Põltsamaa Mulled Wine Põltsamaa Wine wine

1.4.2024 | Shopping

The popular Tallinn Wine Fair returns this weekend

The popular Tallinn Wine Fair returns this weekend

The Tallinn Wine Fair, which is the biggest of its kind in Estonia, will take place at Kultuurikatel this … Read more

15.3.2024 | Shopping

The popular Bread Festival returns this weekend 

The popular Bread Festival returns this weekend 

This upcoming weekend March 16 and 17, the Bread Festival will return to Kultuurikatel in Tallinn. At the event, … Read more

6.1.2024 | Shopping

This weekend is your last chance to visit Estonia’s magical Christmas Markets

This weekend is your last chance to visit Estonia’s magical Christmas Markets

This weekend marks the official end of the festive period, and with it the last chance to visit some … Read more

22.12.2023 | Shopping

Narva’s Christmas village opens today

Narva’s Christmas village opens today

Narva’s Christmas Village will open this evening, December 22, at 5 pm. At this year’s four-day event, which is … Read more

20.12.2023 | Shopping

Viljandi’s three-day Christmas market begins tomorrow

Viljandi’s three-day Christmas market begins tomorrow

A three-day-long Christmas market will begin tomorrow at the UKU Shopping Centre in Viljandi. At the market, you will … Read more

18.12.2023 | Shopping

Exciting events in Estonia this week

Exciting events in Estonia this week

01.12–06.12,Rotermann Coca-Cola Christmas Market, Tallinn 01.12–07.01,Tallinn Christmas Market, Tallinn 03.12–07.01,Tartu Christmas City, Tartu 05.12–05.01,Väätsa Christmas Windows and Market, Väätsa … Read more

16.12.2023 | Shopping

Telliskivi will be hosting its first-ever Christmas Market today

Telliskivi will be hosting its first-ever Christmas Market today

For the first time ever, the trendy area of Telliskivi will host a Christmas market filled with festive spirit … Read more

9.12.2023 | Shopping

EKA Christmas Fair to break with tradition

EKA Christmas Fair to break with tradition

Breaking with tradition, the EKA Christmas Fair will span two consecutive Sundays this year, taking place at the Estonian … Read more