We know Estonia
20.6.2022 | Shopping

All Prisma supermarkets to be open 24/7 before Midsummer

Text Mark Taylor
Photo Andrei Chertkov

All Prisma supermarkets to be open 24/7 before Midsummer

 

Between June 20 and 23 all Prisma supermarkets in Estonia will be open 24 hours a day. This will enable shoppers to fully prepare for Midsummer (Jaanipäev) at a time best for them, and ease congestion, especially during the busiest shopping days on June 22 and 23. Meat, vegetables and alcohol are the most popular items in baskets at Midsummer.

Prisma, who operate supermarkets in Tallinn, Tartu, Narva, and Rapla have announced that all of their supermarkets will be open 24 hours a day between June 20 and 23.

“The busiest days for Midsummer shopping are June 22nd and 23rd, when more people come to the stores than usual. You can come to the stores open 24 hours a day, even in the early morning or late evening, to avoid busier times and longer queues,” explained Kaimo Niitaru, Prisma Peremarket’s director of food procurement and assortment.” 

The most popular Midsummer items are meat products and drinks suitable for grilling, but fruits and vegetables have also taken their place. “Among the hit products are watermelon and Estonian meat and grill products. For grilling, choices have often been made for lighter products, such as buying chicken products or fish,” Niitaru added.

Regarding beverages, Niitaru pointed out the growth in sales of non-alcoholic beverages. “Consumption of non-alcoholic beverages is growing every year, and many new choices and tastes have been added. This year, we are seeing the popularity of non-alcoholic cocktails and mixed drinks. Kali is still a popular soft drink.” 

According to surveys carried out by Postimees, Prisma has been the cheapest supermarket on 9 of the last 13 occasions, placing second the remaining 4 times.

 

To learn more about this and similar topics
Grill Meat Midsummer Midsummer Drink Midsummer Food Midsummer Shopping Prisma Prisma Supermarket

22.6.2022 | Shopping

T1 Mall to receive €16 million renovation 

T1 Mall to receive €16 million renovation 

T1 Mall in Tallinn will undergo renovations costing 16 million euros. These renovations will see the outer façade changed, … Read more

21.6.2022 | Shopping

25% more e-shops in Estonia than before the pandemic

25% more e-shops in Estonia than before the pandemic

According to the Estonian E-Commerce Association, there were around 6000 online stores operating in Estonia before the pandemic. Today, … Read more

13.6.2022 | Shopping

camera icon7
Summer fashion is full of bright tones and pastel dreams

Summer fashion is full of bright tones and pastel dreams

It’s time to get rid of the quilted jacket and rejoice in the colours and playful patterns the warmer … Read more

11.6.2022 | Shopping

Vivian Vau encourages women to use colours boldly

Vivian Vau encourages women to use colours boldly

The queen of the shoe world Vivian Unt, the creator of the Vivian Vau brand, gets her inspiration from … Read more

8.6.2022 | Shopping

Prices for goods and services have risen by 20% in the past year

Prices for goods and services have risen by 20% in the past year

According to the latest data from Statistics Estonia, the consumer price index rose by 20 per cent compared to … Read more

7.6.2022 | Shopping

Stylist Ženja Fokin on having his dream job – “I create stories with clothes”

Stylist Ženja Fokin on having his dream job – “I create stories with clothes”

The Baltic Guide: What gave you a boost towards the fashion world? Ženja Fokin: My journey into the world … Read more

3.5.2022 | Shopping

Inflation in Estonia highest in the Eurozone

Inflation in Estonia highest in the Eurozone

According to Eurostat, the EU’s official statistical office, annual inflation in Estonia was 19% in March. This was the … Read more

30.4.2022 | Shopping

Turnover in the retail sector increased by nearly 20% YOY in March

Turnover in the retail sector increased by nearly 20% YOY in March

According to Statistics Estonia, in March, the turnover of retail trade enterprises was 891 million euros. This is … Read more